Speeding drivers targeted in new Midlands campaign

A new campaign has been launched in the Midlands to highlight the risks and pitfalls of speeding. The Drive4Life campaign has been devised by the Midlands Air Ambulance Charity (MAAC), who attended 672 road traffic collisions in 2018 – at a cost of £1.68m.

The charity says speeding heightens a driver’s risk of a serious incident on the roads – pointing to statistics which show that 52% of cars exceeded the speed limit on roads with a 30mph limit in 2018.

The DfT statistics, which measure speed and compliance at sites where the road conditions are ‘free flowing’, also show that on 20mph roads, 87% of cars exceeded the speed limit. MAAC is calling on drivers to know the speed limits and how to identify them – without seeing the speed limit signs.