New THINK! campaign aims to break down tribal mentality

THINK! has relaunched its Travel Like You Know Them campaign, as part of continued efforts to raise awareness of the 2022 Highway Code changes.

The campaign offers a snapshot into the lives of others, aiming to help people see beyond the mode of transport and improve understanding of how others see and use the road. Ir speaks to everyone who uses the road, with an emphasis on those who have a greater responsibility to reduce the risk they may pose to others.

The Highway Code was changed in 2022, following extensive consultation with walking, cycling and disability groups on the proposed changes in 2020. People are again being encouraged to:

give priority at junctions to people cycling straight ahead and people waiting to cross or already crossing the road

pass horse riders at under 10mph and allow at least two metres of space

keep to a low speed when passing people walking on the road leave at least 1.5 metres when overtaking cyclists at speeds of up to 30mph

give them more space when overtaking at higher speeds

remember that people cycling may ride two abreast or in the centre of the lane if it is safer to do so, pulling in when safe to allow vehicles to overtake

Richard Holden, roads minister, said: “It is fantastic that the Travel Like You Know Them campaign is back to continue to raise awareness of these important changes and to change behaviour on our roads to help keep those more at risk safe.”