New tyre safety campaign

TyreSafe has launched its February ‘Love Your Tyres’ campaign, a light-hearted reminder to all road users to prioritise regular tyre checks. Despite an estimated three in five people parting with hard-earned cash to celebrate Valentine’s Day, a recent survey conducted in partnership with the RAC, reveals that only a third (33%) of drivers check their vehicle’s tyre tread at least once a month – the minimum recommendation by road safety experts.

TyreSafe says this concerning statistic highlights the real need for heightened awareness about tyre safety and maintenance, in addition to planning, shopping and spending on their better halves.

The RAC, which commissioned the poll with TyreSafe, warns that neglecting regular tyre checks significantly increases the risk of incidents and fines, in addition to causing untold unnecessary disruptions on UK roads.

With National Highways reporting more than 50,000 breakdowns on the UK’s A roads and motorways each year alone, appropriate tyre maintenance not only mitigates the risk of incidents causing injury, or worse, but also reduces the disruption and associated cost of unnecessary breakdowns.