There’s more to it than reducing speed, says award winner

The UK head of Acusensus is hailing an award win as a sign people are looking at more than speed when it comes to reducing road deaths and serious injuries. Geoff Collins, UK general manager of the Australian-based company, is celebrating Acusensus winning the Chartered Institution of Highways & Transportation (CIHT) 2024 Road Safety Award for its ‘Heads Up’ distracted driving solution.

The award was in recognition of UK-first trials which have taken place, allowing multiple police forces to pilot the AI-driven technology. A van and three relocatable trailers allowed the camera technology to be used on almost 100 different occasions, visiting 60 unique sites and operating with 12 different police regions.

The ‘Heads-Up’ technology was developed in Australia, where it is widely used to identify drivers using mobile devices or not wearing a seatbelt. The cameras look into the vehicle to check if someone is using a hand-held phone, or not wearing a seatbelt. Once the potential offence has been flagged, a human checks the images to see if it should be passed on for further investigation.

The CIHT judges agreed the trial demonstrated the scale of this significant safety risk on UK roads and proved that a technology solution exists that could make our roads safer for everyone.