TyreSafe launches winter campaign

TyreSafe is launching the ‘Home Safely for Winter’ campaign to raise awareness about the importance of tyre safety during the winter season. As weather conditions worsen with heavy rain, snow, sleet, and high winds, road users face more challenging driving environments. The campaign encourages drivers to take proactive steps and ACT on tyre safety to ensure they can get home to their loved ones safely.

With an alarming 6 million tyres in the UK having illegal tread each year, drivers are putting themselves and others at risk. Tread depth is essential for vehicle braking, handling, and grip, especially on wet, icy, or snow-covered roads. This campaign reminds drivers that taking a few minutes to perform basic tyre maintenance can make all the difference in their safety.

Whether it’s driving home from work on dark evenings, heading out early for the school run, or visiting family and friends, tyre safety is crucial for arriving home safely. TyreSafe urges all road users to ACT’ and wrap up warm while checking their Air pressure, Condition, and Tread this winter.