West Yorkshire Vision Zero plan

A plan to eradicate all road deaths and serious injuries across West Yorkshire by 2040 has officially been launched. The West Yorkshire Vision Zero Strategy is described as ‘an innovative development in how road safety will be improved and lives saved’. The strategy will focus on the safe system approach – safe roads, behaviours, speeds, vehicles and an effective post collision response.

Under each of these themes sit objectives for the short and longer term but at the strategy’s heart is the message that ‘everyone has a responsibility to keep people safe on our roads, and we must all work together to create the lasting change needed’.

Emergency services, local authorities, National Highways, victim support services and road safety campaigners are all backing the strategy, as are Calderdale couple, Bev and Steve Gough, whose daughter, Naomi, 19, tragically lost her life due to a road traffic collision. Bev and Steve set up a road safety charity, the Naomi Cheri Gough Foundation, in their daughter’s memory.